Expert product and brand development by Julie Foster, one of the UK's leading health & beauty brand consultants.

Specialising in developing product ranges for spas and salons from concept to shelf. Julie provides brand revival, eCommerce advice, review packages and fulfilment services.

How can Julie help you? Are you:

Julie Foster Holding Health & Beauty Product

“It's a pleasure to meet people starting exciting new products and brands,
and a privilege to be a part of the formulation, development and marketing too.”

Natural & Organic Skincare Products Designed and Developed for Private Labels

A comprehensive, personally tailored service designing premium toiletry and skincare products for your own label. Full brand identity, design, product development and fulfilment services are available, alongside support for your own project or existing brand.

Julie has over 20 years of experience producing successful products for customers ranging from individual therapists to global retailers.

She offers a comprehensive and cost effective service by working with a team of highly experienced professionals who can support the delivery of a total package from concept to shelf. This includes design, sourcing, manufacture, packaging, testing, accreditation, legalities, marketing, training and distribution.

  • If you are a...

  • Beauty expert looking to design, use and sell your own label products for your massage therapy work.

  • Spa owner or hotelier looking for a personalised range of toiletries to compliment your existing brand.

  • Fashion designer looking to add fragrances and beauty products to your range.

  • Salon owner wanting to use your expert knowledge to produce a range of products for your clients.

  • Trade supplier with a beauty brand you want to revive and refresh.

  • ...then Julie can help.

Product Development

Beauty Cream

Julie offers expert advice on all of the elements involved in formulation, producing, launching and marketing your range. From bath to body products, hair care to soaps, Julie and her team make your idea a reality, tailoring the service to match your requirements.

What Julie can do to help you

  • Product design and brand development from conception to completion.

  • Formulation of premium personal care, skincare and spa range products.

  • Production management from small unique runs to high street roll out.

  • Expert advice on logistics and export.

  • Ethical, quality, credible and accredited sourcing.

  • Specialist packaging and branding.

Marketing and Support

Perfume bottle.

Julie gets to the core of what makes your product amazing, and then helps you tell the world. Julie and her team have launched beauty products internationally, placing merchandise in retailers such as Fortnum and Mason, the House of Lords, the Royal Palaces, TK Maxx and a range unique, specialist stores.

Julie provides support for:

  • Taking your product to market.

  • Legal and labeling expertise including copy-writing to meet requirements.

  • Brand Protection advice and guidance.

  • Brand design, packaging and photography.

  • Marketing support to include scripts for web content, online shops and catalogues.

  • Social media. Delivering expert blogs, Facebook, Google+ and Twitter content and curation.

  • Press release preparation and delivery.

  • Website design, social networking and audience building.

Training & Product Consultancy

Hot Stone Massage

Julie has the expertise to lift your brand to the next level. If you are looking for a fresh perspective, Julie will provide a thorough breakdown of current performance and a plan for driving your product forward. She also offers a revival package to relaunch your existing label.

See your business from your customers point of view.

  • Tailor made practical staff training delivered by experienced industry professionals.

  • Team support and motivation.

  • Business profitability reviews.

  • Treatment portfolio audit.

  • Increased productivity.

  • Staff Accreditation.

  • Achieving a positive outcome when things go wrong.

Export Consultancy

Julie has worked internationally, most recently in China and has contacts all over the world. She is based in Suffolk, only 90 minutes from London and 15 minutes from Felixstowe Docks. Julie enjoys an excellent relationship with the Chamber of Commerce Export Department who ensure that the export document protocol runs smoothly regardless of where in the world the products are sent. Julie is affiliated with a shipping agent who operate a safe, effective and speedy delivery service. They ensure goods arrive in excellent condition.

Julie Foster helps health and beauty brands export products around the world, focussing on China.



Julie works with an specialist technical team, able to deliver premium eCommerce experiences to your customers. Whether working with existing websites, or creating something new, the team provide advanced design and development skills, and get your products selling online.

Combining Julie's export consultancy work, the team enable transactions with multiple currencies, languages and international shipping, making a global retail experience available.

  • Web hosting, including cloud services.
  • Full report of your market and potential competitors.
  • A wide range of scaleable eCommerce solutions.
  • Full design, website build and launch package.
  • Content optimised for customer engagement.

It's not just about eCommerce. The team also work with online advertising, social media platforms, SEO, content analysis and optimisation.

About Julie Foster

Julie Foster is an experienced entrepreneur and expert in aromatherapy, spa and skincare products.

Selling her own successful business to an international fragrance house in 2009, Julie now helps others develop their ideas, bring their products to life and then on to the shelves.

Julie started her career with the National Trust, where her role included bespoke design for the Chelsea Flower Show. Later moving to Mercedes Benz as a marketing executive, providing her with valuable experience working as part of a premium brand.

Training as an aromatherapist, Julie started her own business, Potions and Possibilities. Producing handmade aromatherapy products throughout the world, Julie’s drive and passion for holistic therapy saw her open the British School of Aromatherapy where she trained and taught aromatherapy massage and beauty therapy.

Julie has lectured and written for the Telegraph, Daily Mail and Good Housekeeping, as well as being featured by Country Living and Country File as a rural entrepreneur.

Her experience, knowledge and mentoring have inspired Julie to use her expertise to help other entrepreneurs develop their own signature range. It takes courage and determination to start a product line and Julie has brought together a team of talented people and companies to ensure each brand has the care and attention that it needs.

Caroline White, Suki Shufu

I had the pleasure of working with the delightful, insightful and industrious Julie Foster in creating and developing an exquisite range of oils for my label. She is extremely passionate about what she does and this is evident in the quality of the products that she creates and produces. Julie is one of the most efficient and professional consultants that I have worked with, her knowledge of her industry is second to none and she worked and advised me on issues way above and beyond that of her remit.

I look forward to working with her again when I further expand my range.

Caroline Fooks, Caroline Fooks Design

Julie Foster has created for me a beautiful range of body products and home fragrance products which along with reflecting my personality are full of subtle fragrances that enhance a room’s natural atmosphere. When Julie and I first discussed creating this range together she took the time to get to know me, my likes and dislikes and was able to pinpoint exactly the type of atmosphere I wanted to create with these scents and at the same time came up with a range of body products containing essential oils and natural products which are much loved. Julie was professional and easy to work with. She had a comprehensive knowledge of the marketplace and the process and I would highly recommend her.

Judith Goldsmith, Blow Dry Bar

Julie Foster has produced a micro portfolio of natural aromatherapy massage oils for my hair and beauty salon. She has produced products in realistic quantities that my customers love within an affordable price structure. I thought that big named brand products were what attracted customers but bespoke niche products work even better and give me a PR and marketing advantage.

Would you like to discuss your ideas further?
01473 736289

You can also email or find Julie on Facebook

Would it be easier for you if we sent some information via email?